What We Do for you

Our staff and our doctors are committed to guiding you toward your best health - and getting you there with a smile.

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From the moment you walk in, we aim to welcome you, to help you, and to provide you with the best care possible.

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We aim to provide you with the best eyecare, and also with the best information to guide you to your best health.

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We have been serving the local community for over 80 years and our mission has always been to provide the best quality care for everyone who joins our office family of patients. We are all committed to keeping up with all treatment methods and key technology as well as products that can help you see and feel better.

We believe that you achieve your best health by being guided, educated, and cared for with compassion and honesty. It is our promise to help you on your journey toward your best health and to always be committed to providing the best vision care that we can, so you can stay healthy and enjoy a wonderful life.



Our staff has changed over the many years that we have been in and working for the community – especially the decor, eyeglass frame styles, and new lens and contact lens innovations. Even with change, our dedication stays the same. Our services, the latest technology and equipment, and our excellent staff allow for continued and thorough management and treatment of disease. In addition to primary care for your eyes and overall vision, we also provide cataract surgery pre-op and post-op care, and laser vision correction evaluation and support.

If you have any questions, always feel free to ask us, and if you need to reach us for any reason – whether you're not sure if you can make it to the office, or if it's about your health or other concerns – give us a call or reach out to us at any time.



Our Address

1964 N. Olden Avenue Ext.
Ewing, NJ 08618

Our Office Hours

Monday: 8 AM - 4 PM
Tuesday: 8 AM - 5 PM
Wednesday: 8 AM - 4 PM
Thursday: 8 AM - 5 PM
Friday: Closed
Saturday: Closed
Sunday: Closed

Contact Us

Phone: 609-883-4407
Email: contact@belleyes.com
Fax: 609-883-4085

View FAQs here



We want you to enjoy your visit. We completely understand the stress or other concerns that might come to mind when visiting a doctor's office and we want you to have a different, and far better experience with us. We have crafted the waiting room to be comfortable, our staff is friendly, and we pride ourselves on getting to know our patients and what they need and enjoy.

We do recommend that you do what you can to make your visit a success and as easy as possible for you, too. Part of that is to make sure that you get some good rest the day before, that you call ahead to make sure that we know you're on your way, and that you make sure to confirm with us that you'll be able to make your appointment. Beyond that, we have made our forms available to you online and if you have any questions, you can check our Health + Education blog or our Patient Resources. Or just give us a call. We're here for you!



Dr. Herbert J. Bell began his Optometric practice in 1935 in downtown Trenton after graduating from the Southern California College of Optometry. In order to serve the growing community in both Trenton and Ewing, he moved his practice to the present location in Ewing in 1965. Dr. Herbert J. Bell provided professional eye care and developed a special personal rapport with his patients for almost 60 years.

Today, Dr. Bell's daughter, Dr. Susan A. Bell, continues to practice and serve the community with the same dedication and caring that her father brought to his work. She is not only proud to continue his legacy, but also to provide her own sincere style of compassion to her work.

To read more about our office's history and our commitment to excellence:

Visit our Office History page

Our Team


Read Dr. Bell's Bio

Dr. Susan Bell

Owner, Lead Optometrist

Read Dr. Patel's Bio

Dr. Reena Patel


Read Dr. Neelans' Bio

Dr. Neelans